Unit economics answers the key question: does the business make money on each customer or unit of product. We calculate acquisition, profitability, and payback metrics to determine whether the business can scale safely. This helps eliminate unprofitable channels and build a clear growth model.

What we do:

• calculation of CAC, LTV, ARPU/ARPPU (depending on the model)
• analysis of gross margin and contribution margin
• payback period and sensitivity to price and conversion
• funnel analysis and identification of conversion bottlenecks
• modeling by segments, channels, and packages
• recommendations to increase LTV and reduce CAC